Saughall Massie Road, West Kirby, Wirral, CH48 1PG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around CH48 1PG is generally consistent with those figures, having a male population of 48.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.5%	51.6%	-1.9%	51.0%	0.6%
Male	46.5%	48.4%	1.9%	49.0%	-0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of CH48 1PG there is a very large concentration of residents that are married - 58% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.2%	21.7%	-4.5%	37.9%	-16.2%
Married: Opposite sex	52%	58%	6.0%	44.2%	13.8%
Separated	0.9%	0.9%	0.0%	2.2%	-1.3%
Divorced	12.2%	9.9%	-2.3%	9.1%	0.8%
Widowed	8.7%	9.4%	0.7%	6.1%	3.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	48%	48.4%	0.4%	48.4%	0.0%
Good health	39.9%	36.1%	-3.8%	33.6%	2.5%
Fair health	5.9%	13.9%	8.0%	12.7%	1.2%
Bad health	5.1%	1.2%	-3.9%	4.0%	-2.8%
Very bad health	1.1%	0.4%	-0.7%	1.2%	-0.8%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	11.4%	10.6%	-0.8%	18.2%	-7.6%
1-4 GCSEs or Equivalent	15.3%	9.7%	-5.6%	9.6%	0.1%
5 or more GCSEs, an A-Level or 1-2 AS Levels	13.5%	12%	-1.5%	13.4%	-1.4%
Apprenticeship	4.8%	4.6%	-0.2%	5.3%	-0.7%
HNC, HND or 2+ A Levels	15.3%	20.4%	5.1%	16.9%	3.5%
Degree or Similar	35.8%	38.4%	2.6%	33.8%	4.6%
Other	3.9%	4.2%	0.3%	2.8%	1.4%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.4%	0%	-0.4%	0.7%	-0.7%
Indian	1.1%	2%	0.9%	3.1%	-1.1%
Other Asian	0.4%	0%	-0.4%	1.6%	-1.6%
White	98.2%	98%	-0.2%	81.4%	16.6%

Country of Birth

In this area, 93.7% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	97.4%	93.7%	-3.7%	83.2%	10.5%
European Union	1.1%	2.4%	1.3%	6.1%	-3.7%
Rest of Europe	0%	1.6%	1.6%	0.8%	0.8%
Africa	0%	0.4%	0.4%	2.7%	-2.3%
Middle East and Asia	1.1%	2%	0.9%	5.6%	-3.6%
The Americas and the Caribbean	0.4%	0%	-0.4%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	97.4%	93.7%	-3.7%	83.2%	10.5%
10+ Years	0%	5.5%	5.5%	9.8%	-4.3%
5-10 Years	1.1%	0.8%	-0.3%	2.9%	-2.1%
Less than 2 years	1.5%	0%	-1.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	88.1%	76.7%	11.4%
Ireland	0.4%	0.6%	-0.2%
Poland	0.8%	1.3%	-0.5%
Other EU countries	0.8%	1.5%	-0.7%
South and Eastern Africa	0.4%	0.2%	0.2%
No passport held	9.5%	13.5%	-4.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.3%	37.2%	-2.9%
Christian	57.5%	46.2%	11.3%
Buddhist	1.2%	0.5%	0.7%
Hindu	1.6%	1.7%	-0.1%
Sikh	0.4%	0.9%	-0.5%
Not answered	5.1%	6.0%	-0.9%

Safety

Is Saughall Massie Road dangerous?

Over the last 12 months, the overall crime rate around Saughall Massie Road was 41.2 per 1,000 residents, which is 44.2% higher than the Greasby, Frankby and Irby average. The most reported crime type was Violence and sexual offences.

Saughall Massie Road has the 39th highest crime rate of 155 local areas in Greasby, Frankby and Irby and the 462nd lowest crime rate of 1,057 local areas in Wirral .

Violent and sexual offences accounted for around 18.7 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has fallen by about -41.8%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 83% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£56,300

Income Rank
9/10

Household Income in CH48 1PG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 2/10 (very low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 3/10 (low )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 3/10 (low )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 2/10 (very low )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 1/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 3/10 (low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 2/10 (very low )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 3/10 (low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Saughall Massie Road are based on 76 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wirral.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Saughall Massie Road, West Kirby, Wirral, CH48 1PG

Estimated Average Property Prices for CH48 1PG

Average Price
£712,470

Semi-Detached
no sales

Terraced
no sales

Detached
£712,470

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for Saughall Massie Road

Average Price
£263,468

Semi-Detached
£243,652

Terraced
£193,337

Detached
£480,720

Flats/Maisonettes
no sales

Other
£54,417

Property Prices Comparison

Latest Property Sales on Saughall Massie Road

Address	Sale Price	Sale Date	Price Estimate 2025
Stone Cottage Saughall Massie Road, Wirral, Merseyside Detached, an established residential building	£520,000	2010-06-11	£877,754
Stone Cottage Saughall Massie Road, Wirral, Merseyside Detached, an established residential building	£200,000	1999-03-10	£883,265

View All Property Sales and Other Statistics for CH48 1PG

Employment

CH48 1PG area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in CH48 1PG area is much higher than the country's average. According to Census 2011, 37% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	79
Full-Time Employee	72
Part-Time Employee	25
Self-Employed	20
Looking after home or family	6
Student (economically inactive)	5
Other	4
Full-Time Student (with or without job)	2
Unemployed	2
Long-Term Sick or disabled	0

Employment Industry

Human health and social work activities	24
Education	13
Wholesale and retail trade; repair of motor vehicles and motor cycles	13
Financial and insurance activities	12
Public administration and defence; compulsory social security	12
Professional, scientific and technical activities	11
Other	9
Construction	9
Manufacturing	8
Transport and storage	6
Agriculture, forestry and fishing	5
Administrative and support service activities	5
Information and communication	4
Accommodation and food service activities	3
Real estate activities	3
Water supply; sewerage, waste management and remediation activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ganneys Meadow Nursery School and Family Centre New Hey Road , Woodchurch CH49 8HB	4out of 4	5,225 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Black Horse Hill Infant School Saughall Massie Road , West Kirby CH48 6DR	4out of 4	739 yd	Community school	Yes	Mixed	More About School
Black Horse Hill Junior School Saughall Massie Road , West Kirby CH48 6DR	3out of 4	739 yd	Community school	No	Mixed	More About School
West Kirby Primary School Anglesey Road , West Kirby CH48 5EQ	3out of 4	2,157 yd	Community school	Yes	Mixed	More About School
Hoylake Holy Trinity CofE Primary School 126 Market Street , Hoylake CH47 3BH	3out of 4	2,160 yd	Voluntary controlled school	Yes	Mixed	More About School
West Kirby St Bridget's CofE Primary School St Bridget's Lane , West Kirby CH48 3JT	4out of 4	2,261 yd	Voluntary controlled school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hilbre High School Frankby Road , West Kirby CH48 6EQ	3out of 4	780 yd	Academy converter	No	Mixed	More About School
Calday Grange Grammar School Grammar School Lane , West Kirby CH48 8GG	3out of 4	1,719 yd	Academy converter	No	Boys	More About School
West Kirby Grammar School Graham Road , West Kirby CH48 5DP	4out of 4	2,269 yd	Academy converter	Not Applicable	Girls	More About School
Upton Hall School FCJ Upton , CH49 6LJ	4out of 4	3,962 yd	Academy converter	Not Applicable	Girls	More About School
Pensby High School Irby Road , Heswall CH61 6XN	3out of 4	5,415 yd	Foundation school	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
West Kirby Residential School Meols Drive , West Kirby CH48 5DH	4out of 4	2,355 yd	Non-maintained special school	No	Mixed	More About School
Avalon School Caldy Road , West Kirby CH48 2HE	- not rated	2,412 yd	Other independent school	Yes	Mixed	More About School
Hayfield School Manor Drive , Upton CH49 4LN	3out of 4	4,369 yd	Community special school	No	Mixed	More About School
Orrets Meadow School Chapelhill Road , Moreton CH46 9QQ	4out of 4	4,486 yd	Community special school	Not Applicable	Mixed	More About School
Gilbrook School Glebe Hey Road , Woodchurch CH49 8HE	4out of 4	4,504 yd	Community special school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Food hygiene rating	Distance
Baked Cafe	Larton Livery, Larton Livery Frankby Stiles, Frankby		896 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Ridger	China Farm Lane, Newton		876 yd

Sport

Facility Name	Sport Objects	Distance
Hilbre High School Sports Centre FRANKBY ROAD	grass pitches, health and fitness suite, tennis courts	804 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	100.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.