West Kirby Road, Saughall Massie, Wirral, CH46 5NH

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around CH46 5NH is generally consistent with those figures, having a male population of 48.1%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	52%	51.9%	-0.1%	51.0%	0.9%
Male	48%	48.1%	0.1%	49.0%	-0.9%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of CH46 5NH there is a very large concentration of residents that are married - 56.4% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	23.6%	21.6%	-2.0%	37.9%	-16.3%
Married: Opposite sex	57.4%	56.4%	-1.0%	44.2%	12.2%
Married: Same sex	0.8%	0.8%	0.0%	0.3%	0.5%
Separated	0.4%	0%	-0.4%	2.2%	-2.2%
Divorced	10.3%	10.8%	0.5%	9.1%	1.7%
Widowed	7.4%	10.4%	3.0%	6.1%	4.3%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	49.8%	46.7%	-3.1%	48.4%	-1.7%
Good health	32.7%	30%	-2.7%	33.6%	-3.6%
Fair health	12%	18.1%	6.1%	12.7%	5.4%
Bad health	5.1%	4.2%	-0.9%	4.0%	0.2%
Very bad health	0.4%	1%	0.6%	1.2%	-0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	20.2%	16.2%	-4.0%	18.2%	-2.0%
1-4 GCSEs or Equivalent	14%	10.1%	-3.9%	9.6%	0.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	19.4%	12.6%	-6.8%	13.4%	-0.8%
Apprenticeship	7%	10.5%	3.5%	5.3%	5.2%
HNC, HND or 2+ A Levels	7%	14.6%	7.6%	16.9%	-2.3%
Degree or Similar	26%	31.2%	5.2%	33.8%	-2.6%
Other	6.2%	4.9%	-1.3%	2.8%	2.1%

Culture

Ethnic Group

In this area, the population is predominantly white, with 97.2% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Other Asian	1.8%	0%	-1.8%	1.6%	-1.6%
Black African	0.4%	0%	-0.4%	2.5%	-2.5%
Other Black	0%	0.3%	0.3%	0.5%	-0.2%
Mixed White and African	0%	0.3%	0.3%	0.4%	-0.1%
Mixed Other	0%	1.7%	1.7%	0.8%	0.9%
White	96.7%	97.2%	0.5%	81.4%	15.8%
Gypsy or Irish Traveller	0.7%	0%	-0.7%	0.1%	-0.1%
Other	0.4%	0.3%	-0.1%	1.6%	-1.3%

Country of Birth

In this area, 99% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96%	99%	3.0%	83.2%	15.8%
Rest of Europe	0.4%	0%	-0.4%	0.8%	-0.8%
Africa	0.7%	0.3%	-0.4%	2.7%	-2.4%
Middle East and Asia	2.2%	0%	-2.2%	5.6%	-5.6%
The Americas and the Caribbean	0.4%	0.7%	0.3%	1.3%	-0.6%
Oceania	0.4%	0%	-0.4%	0.3%	-0.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96%	99%	3.0%	83.2%	15.8%
10+ Years	0%	1%	1.0%	9.8%	-8.8%
5-10 Years	0.7%	0%	-0.7%	2.9%	-2.9%
2-5 Years	0.7%	0%	-0.7%	2.2%	-2.2%
Less than 2 years	2.5%	0%	-2.5%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	88.5%	76.7%	11.8%
No passport held	11.5%	13.5%	-2.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	30.7%	37.2%	-6.5%
Christian	59.2%	46.2%	13.0%
Jewish	0.3%	0.5%	-0.2%
Not answered	9.8%	6.0%	3.8%

Safety

Is West Kirby Road dangerous?

Over the last 12 months, the overall crime rate around West Kirby Road was 50.9 per 1,000 residents, which is 78.1% higher than the Greasby, Frankby and Irby average. The most reported crime type was Violence and sexual offences.

West Kirby Road has the 31st highest crime rate of 155 local areas in Greasby, Frankby and Irby and the 515th highest crime rate of 1,057 local areas in Wirral .

Violent and sexual offences accounted for around 29.1 crimes per 1,000 residents and have been falling year on year. Over the last decade, overall crime has fallen by about -38.1%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 66% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£40,500

Income Rank
4/10

Household Income in CH46 5NH, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 4/10 (below average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 7/10 (above average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 2/10 (very low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on West Kirby Road are based on 4 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wirral.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for West Kirby Road, Saughall Massie, Wirral, CH46 5NH

Estimated Average Property Prices for CH46 5NH

Average Price
£622,429

Semi-Detached
£382,961

Terraced
no sales

Detached
£742,163

Flats/Maisonettes
no sales

Other
no sales

Estimated Average Property Prices for West Kirby Road

Average Price
£629,333

Semi-Detached
£389,288

Terraced
no sales

Detached
£709,348

Flats/Maisonettes
no sales

Other
no sales

Property Prices Comparison

Latest Property Sales on West Kirby Road

Address	Sale Price	Sale Date	Price Estimate 2025
White House Barn West Kirby Road, Wirral, Merseyside Detached, an established residential building	£450,000	2014-12-12	£697,601
Manana West Kirby Road, Wirral, Merseyside Detached, an established residential building	£499,950	2013-12-09	£811,536
Prospect Cottage West Kirby Road, Wirral, Merseyside Semi-Detached, an established residential building	£230,000	2012-04-27	£389,288
White House Barn West Kirby Road, Wirral, Merseyside Detached, an established residential building	£398,040	2006-08-25	£618,907

View All Property Sales and Other Statistics for CH46 5NH

Employment

CH46 5NH area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in CH46 5NH area is much higher than the country's average. According to Census 2011, 42% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	103
Full-Time Employee	64
Self-Employed	25
Part-Time Employee	20
Student (economically inactive)	9
Looking after home or family	8
Long-Term Sick or disabled	7
Other	4
Unemployed	3
Full-Time Student (with or without job)	1

Employment Industry

Human health and social work activities	21
Wholesale and retail trade; repair of motor vehicles and motor cycles	21
Construction	12
Manufacturing	11
Education	11
Professional, scientific and technical activities	11
Public administration and defence; compulsory social security	8
Real estate activities	7
Administrative and support service activities	7
Accommodation and food service activities	6
Other	5
Transport and storage	5
Information and communication	3
Water supply; sewerage, waste management and remediation activities	2
Financial and insurance activities	2

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ganneys Meadow Nursery School and Family Centre New Hey Road , Woodchurch CH49 8HB	4out of 4	3,484 yd	Local authority nursery school	Yes	Mixed	More About School
Leasowe Nursery School and Family Centre Twickenham Drive , Moreton CH46 2QF	3out of 4	4,188 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Moreton Christ Church CofE Primary School Upton Road , Moreton CH46 0PB	3out of 4	1,516 yd	Academy converter	No	Mixed	More About School
Brookdale Primary School Escolme Drive , CH49 1SE	3out of 4	1,623 yd	Community school	No	Mixed	More About School
Overchurch Infant School Moreton Road , Upton CH49 4NS	3out of 4	1,787 yd	Community school	Yes	Mixed	More About School
Overchurch Junior School Moreton Road , Upton CH49 4NS	2out of 4	1,787 yd	Community school	No	Mixed	More About School
Lingham Primary School Townmeadow Lane , Moreton CH46 7UQ	3out of 4	1,814 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Upton Hall School FCJ Upton , CH49 6LJ	4out of 4	1,927 yd	Academy converter	Not Applicable	Girls	More About School
Hilbre High School Frankby Road , West Kirby CH48 6EQ	3out of 4	3,007 yd	Academy converter	No	Mixed	More About School
Calday Grange Grammar School Grammar School Lane , West Kirby CH48 8GG	3out of 4	3,719 yd	Academy converter	No	Boys	More About School
Ridgeway High School Noctorum Avenue , Noctorum CH43 9EB	2out of 4	3,964 yd	Foundation school	No	Mixed	More About School
Woodchurch High School Carr Bridge Road , Woodchurch CH49 7NG	3out of 4	3,980 yd	Academy converter	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Birkenhead Sixth Form College Park Road West , Claughton CH43 8SQ	- not rated	5,205 yd	Academy 16-19 converter	No	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Hayfield School Manor Drive , Upton CH49 4LN	3out of 4	2,145 yd	Community special school	No	Mixed	More About School
Orrets Meadow School Chapelhill Road , Moreton CH46 9QQ	4out of 4	2,225 yd	Community special school	Not Applicable	Mixed	More About School
Gilbrook School Glebe Hey Road , Woodchurch CH49 8HE	4out of 4	2,800 yd	Community special school	No	Mixed	More About School
Clare Mount Specialist Sports College Fender Lane , Moreton CH46 9PA	4out of 4	2,854 yd	Community special school	Not Applicable	Mixed	More About School
Meadowside School Pool Lane , Woodchurch CH49 5LA	2out of 4	3,212 yd	Community special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Saughall Hotel	Saughall Hotel Saughall Road	59 yd
Charlottes Kitchen	133B Saughall Massie Road	798 yd
Amas Turkish Restaurant	449 - 451 Hoylake Road, Moreton	888 yd
The Grange	407 Hoylake Road	975 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
Willows	The Willows Saughall Massie Road		751 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Saughall Massie Fish and Chip Bar	202 Saughall Massie Road, Upton	747 yd
Zinga	137-137B Saughall Massie Road, Upton	784 yd
Continental Fast Food	459 Hoylake Road, Moreton	881 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Co-Op Late Shop	194 Saughall Massie Road, Upton		805 yd
Tesco	436 Hoylake Road, Moreton		990 yd

Sport

Facility Name	Sport Objects	Distance
Saughall Grange SAUGHALL GRANGE RECREATION GROUND SAUGHALL GRANGE RECREATION GROUND ORCHARD GRANGE	tennis courts	896 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	85.7%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	85.7%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	85.7%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	78.3 Mbit/s
Average download speed	64.8 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	17.4 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.