West Cliff Road, New Milton, BH25 5JJ

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around BH25 5JJ is generally consistent with those figures, having a male population of 48.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.2%	51.6%	-1.6%	51.0%	0.6%
Male	46.8%	48.4%	1.6%	49.0%	-0.6%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of BH25 5JJ there is a very large concentration of residents that are married - 62% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	21.8%	11.1%	-10.7%	37.9%	-26.8%
Married: Opposite sex	54%	62%	8.0%	44.2%	17.8%
Married: Same sex	0%	0.7%	0.7%	0.3%	0.4%
Separated	1.4%	1.4%	0.0%	2.2%	-0.8%
Divorced	8.4%	11.5%	3.1%	9.1%	2.4%
Widowed	14.4%	13.3%	-1.1%	6.1%	7.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	31.8%	29.6%	-2.2%	48.4%	-18.8%
Good health	46.1%	45.1%	-1.0%	33.6%	11.5%
Fair health	16.2%	19.4%	3.2%	12.7%	6.7%
Bad health	5.5%	3.6%	-1.9%	4.0%	-0.4%
Very bad health	0.3%	2.3%	2.0%	1.2%	1.1%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	24.6%	18.8%	-5.8%	18.2%	0.6%
1-4 GCSEs or Equivalent	10.5%	10.1%	-0.4%	9.6%	0.5%
5 or more GCSEs, an A-Level or 1-2 AS Levels	14%	13%	-1.0%	13.4%	-0.4%
Apprenticeship	7.4%	7.9%	0.5%	5.3%	2.6%
HNC, HND or 2+ A Levels	11.6%	15.2%	3.6%	16.9%	-1.7%
Degree or Similar	25.3%	30.7%	5.4%	33.8%	-3.1%
Other	6.7%	4.3%	-2.4%	2.8%	1.5%

Culture

Ethnic Group

In this area, the population is predominantly white, with 93.8% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	1.3%	1.3%	1.1%	0.2%
Chinese	0%	0.7%	0.7%	0.7%	0.0%
Indian	0%	0.3%	0.3%	3.1%	-2.8%
Pakistani	0%	0.7%	0.7%	2.7%	-2.0%
Other Asian	0%	0.3%	0.3%	1.6%	-1.3%
Black Caribbean	0.6%	0%	-0.6%	1.0%	-1.0%
Mixed White and Asian	0%	1.3%	1.3%	0.8%	0.5%
Mixed White and African	0%	0.7%	0.7%	0.4%	0.3%
Mixed Other	0%	0.3%	0.3%	0.8%	-0.5%
White	99%	93.8%	-5.2%	81.4%	12.4%
Other	0.3%	0.7%	0.4%	1.6%	-0.9%

Country of Birth

In this area, 90.8% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.4%	90.8%	-5.6%	83.2%	7.6%
European Union	1.6%	2%	0.4%	6.1%	-4.1%
Rest of Europe	0%	0.3%	0.3%	0.8%	-0.5%
Africa	0%	2.6%	2.6%	2.7%	-0.1%
Middle East and Asia	1%	3.3%	2.3%	5.6%	-2.3%
The Americas and the Caribbean	1%	0.3%	-0.7%	1.3%	-1.0%
Oceania	0%	0.7%	0.7%	0.3%	0.4%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.4%	91.1%	-5.3%	83.2%	7.9%
10+ Years	0.6%	5.9%	5.3%	9.8%	-3.9%
5-10 Years	0%	1.3%	1.3%	2.9%	-1.6%
2-5 Years	1%	1.3%	0.3%	2.2%	-0.9%
Less than 2 years	1.9%	0.3%	-1.6%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	84.6%	76.7%	7.9%
Ireland	0.3%	0.6%	-0.3%
Italy	0.7%	0.6%	0.1%
Portugal	0.7%	0.5%	0.2%
Romania	1.6%	0.9%	0.7%
Turkey	0.3%	0.1%	0.2%
South and Eastern Africa	1%	0.2%	0.8%
Eastern Asia	0.3%	0.3%	0.0%
Southern Asia	0.3%	1.2%	-0.9%
North America and the Caribbean	0.3%	0.3%	0.0%
Oceania	0.3%	0.1%	0.2%
No passport held	9.5%	13.5%	-4.0%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	28%	37.2%	-9.2%
Christian	63.8%	46.2%	17.6%
Buddhist	0.3%	0.5%	-0.2%
Hindu	0.3%	1.7%	-1.4%
Jewish	0.3%	0.5%	-0.2%
Muslim	1.6%	6.5%	-4.9%
Not answered	5.6%	6.0%	-0.4%

Safety

Is BH25 5JJ dangerous?

Over the last 12 months, the overall crime rate around BH25 5JJ was 27.6 per 1,000 residents, which is 47.2% lower than the Ashley, Bashley & Fernhill average. The most reported crime type was Anti-social behaviour.

BH25 5JJ has the 45th lowest crime rate of 106 local areas in Ashley, Bashley & Fernhill and the 180th lowest crime rate of 549 local areas in New Forest .

Violent and sexual offences accounted for around 10.3 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -67.6%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a slightly lower level of wealth to the average household in England and Wales. 70% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£39,600

Income Rank
4/10

Household Income in BH25 5JJ, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 7/10 (above average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 9/10 (very high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 9/10 (very high )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 8/10 (high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 8/10 (high )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 6/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 2/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 5/10 (average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Estimated property prices are calculated by adjusting the last sale price by current House Price Index for New Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for West Cliff Road, New Milton, BH25 5JJ

Estimated Average Property Prices for BH25 5JJ

Average Price
£282,050

Semi-Detached
no sales

Terraced
no sales

Detached
£617,293

Flats/Maisonettes
£240,144

Other
no sales

Property Prices Comparison

Latest Property Sales in BH25 5JJ

Address	Sale Price	Sale Date	Price Estimate 2025
Flat 1 Duplock House Fernhill Lane, New Milton, Hampshire Flats/Maisonettes, an established residential building	£230,000	2022-05-20	£208,481
Flat 4 Duplock House Fernhill Lane, New Milton, Hampshire Flats/Maisonettes, an established residential building	£223,000	2021-08-05	£215,121
Flat 7 Duplock House Fernhill Lane, New Milton, Hampshire Flats/Maisonettes, an established residential building	£215,000	2018-05-18	£221,896
Flat 4 Duplock House Fernhill Lane, New Milton, Hampshire Flats/Maisonettes, an established residential building	£210,000	2018-03-29	£215,011
Flat 8 Duplock House Fernhill Lane, New Milton, Hampshire Flats/Maisonettes, an established residential building	£198,000	2015-10-30	£232,289

View All Property Sales and Other Statistics for BH25 5JJ

Employment

BH25 5JJ area has a low unemployment rate. According to Census 2021, 0% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in BH25 5JJ area is much higher than the country's average. According to Census 2011, 61% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	170
Full-Time Employee	48
Part-Time Employee	21
Self-Employed	16
Other	8
Full-Time Student (with or without job)	6
Looking after home or family	5
Student (economically inactive)	2
Long-Term Sick or disabled	1
Unemployed	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	18
Education	18
Construction	15
Manufacturing	12
Human health and social work activities	12
Professional, scientific and technical activities	10
Accommodation and food service activities	9
Financial and insurance activities	9
Information and communication	6
Other	5
Administrative and support service activities	5
Real estate activities	3
Transport and storage	2
Public administration and defence; compulsory social security	2
Electricity, gas, steam and air conditioning supply	1
Agriculture, forestry and fishing	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ashley Junior School Normans Way , Ashley Road BH25 5FN	3out of 4	1,256 yd	Foundation school	No	Mixed	More About School
New Milton Junior School Old Milton Road , BH25 6DS	3out of 4	1,268 yd	Community school	No	Mixed	More About School
New Milton Infant School Lymington Road , BH25 6PZ	4out of 4	1,340 yd	Community school	No	Mixed	More About School
Ashley Infant School Lower Ashley Road , Ashley BH25 5AA	3out of 4	1,635 yd	Community school	No	Mixed	More About School
Tiptoe Primary School Wootton Road , Tiptoe SO41 6FU	3out of 4	2,957 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Arnewood School Gore Road , BH25 6RS	3out of 4	1,082 yd	Academy converter	Not Applicable	Mixed	More About School
Highcliffe School Parkside , Highcliffe BH23 4QD	3out of 4	5,185 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ballard School Fernhill Lane , BH25 5SU	- not rated	445 yd	Other independent school	Yes	Mixed	More About School
The Eaglewood School Culver Road , BH25 6SY	3out of 4	1,277 yd	Free schools alternative provision	No	Mixed	More About School
Durlston Court School Becton Lane , Barton-on-Sea BH25 7AQ	- not rated	2,142 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
CAFE MALLARD	UNIT 4 OSBORNE HOUSE, STATION ROAD	327 yd
NEW MILTON BOWLING CLUB	WHITEFIELD ROAD, NEW MILTON	384 yd
COSTA COFFEE	22 STATION ROAD, NEW MILTON	474 yd
THE GARDEN CAFE	46 STATION ROAD, NEW MILTON	474 yd
BAKE	56 STATION ROAD, NEW MILTON	522 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
WELLINGTON	2-4 OSBORNE ROAD, NEW MILTON	263 yd
THE HOURGLASS	8 STATION ROAD, NEW MILTON	312 yd
SUPER BROTHERS ARMS COCKTAIL WINE AND TAPAS	20 WHITEFIELD ROAD, NEW MILTON	354 yd
CENTRAL BAR	50-52 STATION ROAD, NEW MILTON	466 yd
NEW MILTON CONSERVATIVE CLUB LTD	24 STATION ROAD, NEW MILTON	474 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
J KITCHEN	23 STATION ROAD, NEW MILTON	155 yd
CHARCOAL GRILL	41 STATION ROAD, NEW MILTON	278 yd
COOKIES	12 STATION ROAD, NEW MILTON	313 yd
DOMINOS PIZZA	30-32 STATION ROAD, NEW MILTON	433 yd
SUBWAY NEW MILTON	UNIT 10, MALLARD BUILDINGS	484 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
MORRISONS	UNIT 2, MALLARD BUILDINGS		484 yd
MORRISONS DAILY	16 BEECHWOOD AVENUE, NEW MILTON		959 yd

Sport

Facility Name	Sport Objects	Distance
New Milton Indoor Bowls Club THE BOWLING GREEN THE BOWLING GREEN WHITEFIELD ROAD	indoor bowls	446 yd
Ballard School FERNHILL LANE	artificial grass pitch, grass pitches, swimming pool, tennis courts	575 yd
Fernhill Cricket Club Fernhill Lane	grass pitches	803 yd
New Milton Health And Leisure GORE ROAD	health and fitness suite, squash courts, swimming pool	957 yd
Arnewood School GORE ROAD	artificial grass pitch, grass pitches, health and fitness suite	1,083 yd
Hale Gardens Lawn Tennis Club HALE GARDENS	tennis courts	1,088 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	78.2 Mbit/s
Average download speed	70.8 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	20 Mbit/s
Average upload speed	17.9 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.