Ashley Road, New Milton, BH25 5BP

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding BH25 5BP has a slightly higher male population, with 50% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	47%	50%	3.0%	51.0%	-1.0%
Male	53%	50%	-3.0%	49.0%	1.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of BH25 5BP there is a very large concentration of residents that are married - 51.2% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.7%	26.5%	-0.2%	37.9%	-11.4%
Married: Opposite sex	55.6%	51.2%	-4.4%	44.2%	7.0%
Civil partnership: Same sex	0%	0.4%	0.4%	0.1%	0.3%
Separated	1.5%	1.9%	0.4%	2.2%	-0.3%
Divorced	6.7%	8.5%	1.8%	9.1%	-0.6%
Widowed	9.6%	11.5%	1.9%	6.1%	5.4%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	35.2%	50.6%	15.4%	48.4%	2.2%
Good health	41.8%	27.5%	-14.3%	33.6%	-6.1%
Fair health	17.4%	15.8%	-1.6%	12.7%	3.1%
Bad health	4.9%	3.2%	-1.7%	4.0%	-0.8%
Very bad health	0.7%	2.8%	2.1%	1.2%	1.6%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	33.3%	20.2%	-13.1%	18.2%	2.0%
1-4 GCSEs or Equivalent	14.4%	11.3%	-3.1%	9.6%	1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	17%	12.8%	-4.2%	13.4%	-0.6%
Apprenticeship	8.1%	10.9%	2.8%	5.3%	5.6%
HNC, HND or 2+ A Levels	8.5%	13.2%	4.7%	16.9%	-3.7%
Degree or Similar	15.2%	28.4%	13.2%	33.8%	-5.4%
Other	3.3%	3.1%	-0.2%	2.8%	0.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 98.7% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0%	0.6%	0.6%	0.7%	-0.1%
Indian	0.3%	0%	-0.3%	3.1%	-3.1%
Other Asian	0.3%	0%	-0.3%	1.6%	-1.6%
Mixed White and Asian	0.3%	0%	-0.3%	0.8%	-0.8%
Mixed Other	0%	0.3%	0.3%	0.8%	-0.5%
White	98.7%	98.7%	0.0%	81.4%	17.3%
Other	0.3%	0.3%	0.0%	1.6%	-1.3%

Country of Birth

In this area, 96.5% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	98%	96.5%	-1.5%	83.2%	13.3%
European Union	0.7%	2.2%	1.5%	6.1%	-3.9%
Rest of Europe	0.3%	0%	-0.3%	0.8%	-0.8%
Africa	0.3%	0.6%	0.3%	2.7%	-2.1%
Middle East and Asia	0.3%	0.6%	0.3%	5.6%	-5.0%
The Americas and the Caribbean	0.3%	0%	-0.3%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	98%	96.8%	-1.2%	83.2%	13.6%
10+ Years	0.3%	1.3%	1.0%	9.8%	-8.5%
5-10 Years	0.3%	1.9%	1.6%	2.9%	-1.0%
2-5 Years	0.7%	0%	-0.7%	2.2%	-2.2%
Less than 2 years	0.7%	0%	-0.7%	1.9%	-1.9%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	77.1%	76.7%	0.4%
Ireland	0.3%	0.6%	-0.3%
Other EU countries	1%	1.5%	-0.5%
South and Eastern Africa	0.3%	0.2%	0.1%
No passport held	21.3%	13.5%	7.8%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	37.3%	37.2%	0.1%
Christian	51.9%	46.2%	5.7%
Buddhist	0.3%	0.5%	-0.2%
Not answered	10.4%	6.0%	4.4%

Safety

Is Ashley Road dangerous?

Over the last 12 months, the overall crime rate around Ashley Road was 139.2 per 1,000 residents, which is 166.2% higher than the Ashley, Bashley & Fernhill average. The most reported crime type was Shoplifting.

Ashley Road has the 6th highest crime rate of 106 local areas in Ashley, Bashley & Fernhill and the 49th highest crime rate of 549 local areas in New Forest .

Violent and sexual offences accounted for around 55.0 crimes per 1,000 residents and have remained broadly unchanged year on year. Over the last decade, overall crime has risen by about 47.4%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 72% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£38,900

Income Rank
3/10

Household Income in BH25 5BP, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 3/10 (low )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 4/10 (below average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 2/10 (very low )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 6/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 3/10 (low )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 1/10 (very low )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 5/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Ashley Road are based on 292 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for New Forest.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Ashley Road, New Milton, BH25 5BP

Estimated Average Property Prices for BH25 5BP

Average Price
£482,893

Semi-Detached
£358,414

Terraced
£379,791

Detached
£509,025

Flats/Maisonettes
no sales

Other
£879,612

Estimated Average Property Prices for Ashley Road

Average Price
£338,254

Semi-Detached
£345,553

Terraced
£365,739

Detached
£494,930

Flats/Maisonettes
£227,076

Other
£298,262

Property Prices Comparison

Latest Property Sales on Ashley Road

Address	Sale Price	Sale Date	Price Estimate 2025
78C Ashley Road, New Milton, Hampshire Detached, an established residential building	£585,000	2024-07-15	£582,489
90 Ashley Road, New Milton, Hampshire Terraced, an established residential building	£295,000	2024-06-27	£293,143
78A Ashley Road, New Milton, Hampshire Terraced, an established residential building	£480,000	2024-06-13	£476,978
78B Ashley Road, New Milton, Hampshire Semi-Detached, an established residential building	£470,000	2023-11-24	£465,099
78 Ashley Road, New Milton, Hampshire Detached, an established residential building	£580,000	2022-01-28	£556,033

View All Property Sales and Other Statistics for BH25 5BP

Employment

BH25 5BP area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in BH25 5BP area is much higher than the country's average. According to Census 2011, 39% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	101
Full-Time Employee	68
Part-Time Employee	29
Self-Employed	22
Long-Term Sick or disabled	11
Looking after home or family	9
Unemployed	6
Full-Time Student (with or without job)	6
Other	4
Student (economically inactive)	2

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	26
Human health and social work activities	23
Accommodation and food service activities	15
Construction	12
Education	10
Other	9
Manufacturing	9
Public administration and defence; compulsory social security	7
Administrative and support service activities	6
Professional, scientific and technical activities	5
Information and communication	4
Transport and storage	4
Financial and insurance activities	4
Water supply; sewerage, waste management and remediation activities	3
Real estate activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ashley Junior School Normans Way , Ashley Road BH25 5FN	3out of 4	214 yd	Foundation school	No	Mixed	More About School
Ashley Infant School Lower Ashley Road , Ashley BH25 5AA	3out of 4	515 yd	Community school	No	Mixed	More About School
New Milton Junior School Old Milton Road , BH25 6DS	3out of 4	1,776 yd	Community school	No	Mixed	More About School
New Milton Infant School Lymington Road , BH25 6PZ	4out of 4	1,801 yd	Community school	No	Mixed	More About School
Hordle CofE (VA) Primary School Hordle Lane , Hordle SO41 0FB	4out of 4	2,308 yd	Voluntary aided school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Arnewood School Gore Road , BH25 6RS	3out of 4	1,820 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ballard School Fernhill Lane , BH25 5SU	- not rated	1,357 yd	Other independent school	Yes	Mixed	More About School
The Eaglewood School Culver Road , BH25 6SY	3out of 4	2,124 yd	Free schools alternative provision	No	Mixed	More About School
Durlston Court School Becton Lane , Barton-on-Sea BH25 7AQ	- not rated	2,244 yd	Other independent school	Yes	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
ROKALIS	14 THE PARADE, ASHLEY ROAD	203 yd
BOWDELLS BISTRO & BAR	9 THE PARADE, ASHLEY ROAD	203 yd
COSTA COFFEE	TESCO, CAIRD AVENUE	826 yd

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
WELLINGTON	2-4 OSBORNE ROAD, NEW MILTON		925 yd
THE HALE GARDENS LAWN TENNIS CLUB	HALE GARDENS, NEW MILTON		1,040 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
HAPPY WOK	5 THE PARADE, ASHLEY ROAD	203 yd
VIC'S FISH BAR	4 THE PARADE, ASHLEY ROAD	203 yd
DAMA PIZZA KEBAB	2-3 THE PARADE, ASHLEY ROAD	203 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
TESCO STORES LTD	CAIRD AVENUE, NEW MILTON		826 yd

Sport

Facility Name	Sport Objects	Distance
Ashley Sports Ground ASHLEY ROAD	grass pitches	65 yd
Ashley Junior School NORMANS WAY	grass pitches	229 yd
Hale Gardens Lawn Tennis Club HALE GARDENS	tennis courts	996 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	92.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	92.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	92.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	76.1 Mbit/s
Average download speed	113.1 Mbit/s
Minimum download speed	350 Mbit/s
Maximum download speed	350 Mbit/s

Upload Speed

Median upload speed	18.8 Mbit/s
Average upload speed	17.7 Mbit/s
Maximum upload speed	35 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.

Overview of BH25 5BP