Broad Ground Road, Redditch, B98 8YP

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding B98 8YP has a slightly higher male population, with 50.5% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	50.8%	49.5%	-1.3%	51.0%	-1.5%
Male	49.2%	50.5%	1.3%	49.0%	1.5%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	26.5%	40.9%	14.4%	37.9%	3.0%
Married: Opposite sex	52.1%	42.2%	-9.9%	44.2%	-2.0%
Separated	2.4%	6.5%	4.1%	2.2%	4.3%
Divorced	9%	7.3%	-1.7%	9.1%	-1.8%
Widowed	10%	3%	-7.0%	6.1%	-3.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	41.7%	54.6%	12.9%	48.4%	6.2%
Good health	35.7%	29.4%	-6.3%	33.6%	-4.2%
Fair health	16.3%	11.3%	-5.0%	12.7%	-1.4%
Bad health	6%	3.4%	-2.6%	4.0%	-0.6%
Very bad health	0.4%	1.4%	1.0%	1.2%	0.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	28.9%	11.7%	-17.2%	18.2%	-6.5%
1-4 GCSEs or Equivalent	18%	7.4%	-10.6%	9.6%	-2.2%
5 or more GCSEs, an A-Level or 1-2 AS Levels	16.6%	23.8%	7.2%	13.4%	10.4%
Apprenticeship	5.7%	6.9%	1.2%	5.3%	1.6%
HNC, HND or 2+ A Levels	12.3%	17.3%	5.0%	16.9%	0.4%
Degree or Similar	12.8%	30.3%	17.5%	33.8%	-3.5%
Other	5.7%	2.6%	-3.1%	2.8%	-0.2%

Culture

Ethnic Group

This area closely mirrors the overall ethnic composition of the UK, with 77.9% of the population identifying as white, with UK average of 81.4%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	0%	0.3%	0.3%	1.1%	-0.8%
Chinese	0%	0.7%	0.7%	0.7%	0.0%
Indian	0%	5.5%	5.5%	3.1%	2.4%
Pakistani	4.4%	4.5%	0.1%	2.7%	1.8%
Other Asian	0%	1.7%	1.7%	1.6%	0.1%
Black African	0%	3.4%	3.4%	2.5%	0.9%
Black Caribbean	0.8%	1%	0.2%	1.0%	0.0%
Other Black	0%	2.4%	2.4%	0.5%	1.9%
Mixed White and Caribbean	0%	2.1%	2.1%	0.9%	1.2%
Mixed Other	0.4%	0.3%	-0.1%	0.8%	-0.5%
White	94.4%	77.9%	-16.5%	81.4%	-3.5%

Country of Birth

In this area, 85.3% of the population were born in the United Kingdom, which is similar to the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	93.3%	85.3%	-8.0%	83.2%	2.1%
European Union	4.8%	4.8%	0.0%	6.1%	-1.3%
Africa	0%	2.4%	2.4%	2.7%	-0.3%
Middle East and Asia	1.2%	7.5%	6.3%	5.6%	1.9%
The Americas and the Caribbean	0.8%	0%	-0.8%	1.3%	-1.3%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	92.5%	85.9%	-6.6%	83.2%	2.7%
10+ Years	0.8%	8.9%	8.1%	9.8%	-0.9%
5-10 Years	2%	1.4%	-0.6%	2.9%	-1.5%
2-5 Years	0%	3.1%	3.1%	2.2%	0.9%
Less than 2 years	4.8%	0.7%	-4.1%	1.9%	-1.2%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.6%	76.7%	9.9%
Italy	1.4%	0.6%	0.8%
Lithuania	0.3%	0.3%	0.0%
Poland	0.7%	1.3%	-0.6%
Other EU countries	0.7%	1.5%	-0.8%
Central and Western Africa	0.7%	0.3%	0.4%
South and Eastern Africa	0.7%	0.2%	0.5%
Southern Asia	1.4%	1.2%	0.2%
South-East Asia	0.7%	0.2%	0.5%
No passport held	6.9%	13.5%	-6.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	34.1%	37.2%	-3.1%
Christian	51.4%	46.2%	5.2%
Buddhist	0.3%	0.5%	-0.2%
Hindu	1%	1.7%	-0.7%
Muslim	5.9%	6.5%	-0.6%
Not answered	7.2%	6.0%	1.2%

Safety

Is Broad Ground Road dangerous?

Over the last 12 months, the overall crime rate around Broad Ground Road was 38.2 per 1,000 residents, which is 45.4% lower than the Greenlands & Lakeside average. The most reported crime type was Violence and sexual offences.

Broad Ground Road has the 7th lowest crime rate of 36 local areas in Greenlands & Lakeside and the 97th lowest crime rate of 265 local areas in Redditch .

Violent and sexual offences accounted for around 26.7 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -37.9%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a similar level level of wealth to the average household in England and Wales. 51% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£45,100

Income Rank
6/10

Household Income in B98 8YP, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 5/10 (average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 5/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 6/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 2/10 (very low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 7/10 (above average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 5/10 (average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 6/10 (average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 4/10 (below average )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Broad Ground Road are based on 1 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Redditch.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Broad Ground Road, Redditch, B98 8YP

Estimated Average Property Prices for B98 8YP

Average Price
£1,497,378

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£1,497,378

Estimated Average Property Prices for Broad Ground Road

Average Price
£1,551,366

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£1,551,366

Property Prices Comparison

Latest Property Sales on Broad Ground Road

Address	Sale Price	Sale Date	Price Estimate 2025
Victory Hire & Sales Ltd Broad Ground Road, Redditch, Worcestershire Other, an established residential building	£1,075,000	2015-02-06	£1,551,366

View All Property Sales and Other Statistics for B98 8YP

Employment

B98 8YP area has a low unemployment rate. According to Census 2021, 2% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

Economic Activity

Full-Time Employee	126
Part-Time Employee	35
Self-Employed	21
Retired	15
Student (economically inactive)	11
Other	8
Full-Time Student (with or without job)	8
Long-Term Sick or disabled	4
Unemployed	4
Looking after home or family	0

Employment Industry

Wholesale and retail trade; repair of motor vehicles and motor cycles	32
Manufacturing	27
Education	18
Transport and storage	13
Construction	9
Human health and social work activities	7
Professional, scientific and technical activities	5
Public administration and defence; compulsory social security	4
Other	2
Information and communication	2
Accommodation and food service activities	2
Financial and insurance activities	1
Water supply; sewerage, waste management and remediation activities	1
Administrative and support service activities	1

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Oak Hill First School Wirehill Drive , Lodge Park B98 7JU	3out of 4	555 yd	Community school	Yes	Mixed	More About School
St George's CofE First School and Nursery Stevenson Avenue , B98 8LU	1out of 4	988 yd	Academy sponsor led	Yes	Mixed	More About School
St Thomas More Catholic First School Woodrow Centre , Studley Road B98 7RY	- not rated	1,613 yd	Academy converter	No	Mixed	More About School
Arrow Valley First School Colts Lane , Winyates West B98 0LH	- not rated	1,770 yd	Academy sponsor led	Yes	Mixed	More About School
Woodrow First School Longdon Close , Woodrow South B98 7UZ	3out of 4	1,813 yd	Community school	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Trinity High School and Sixth Form Centre Easemore Road , B98 8HB	3out of 4	1,646 yd	Academy converter	Not Applicable	Mixed	More About School
Arrow Vale RSA Academy Matchborough Way , B98 0GF	4out of 4	1,723 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Tudor Grange Academy Redditch Woodrow Drive , B98 7UH	2out of 4	2,132 yd	Academy converter	No	Mixed	More About School
St Augustine's Catholic High School Stonepits Lane , Hunt End B97 5LX	4out of 4	3,389 yd	Academy converter	No	Mixed	More About School
Studley High School Crooks Lane , B80 7QX	4out of 4	4,001 yd	Academy converter	Not Applicable	Mixed	More About School

Middle deemed secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Woodfield Academy Studley Road , B98 7HH	3out of 4	327 yd	Academy converter	No	Mixed	More About School
St Bede's Catholic Middle School Holloway Lane , B98 7HA	3out of 4	621 yd	Academy converter	No	Mixed	More About School
Ipsley CE RSA Academy Winyates Way , B98 0UB	3out of 4	1,811 yd	Academy sponsor led	No	Mixed	More About School
Church Hill Middle School Wood Piece Lane , Church Hill B98 9LR	3out of 4	2,537 yd	Academy converter	No	Mixed	More About School
Birchensale Middle School Bridley Moor Road , B97 6HT	3out of 4	2,709 yd	Academy converter	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Heart of Worcestershire College Peakman Campus, Peakman Street , B98 8DW	- not rated	1,683 yd	Further education	Yes	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Beacon Primary Pupil Referral Unit Longdon Close , Woodrow South B98 7UZ	3out of 4	1,717 yd	Pupil referral unit	Not Applicable	Mixed	More About School
The Forge Secondary Short Stay School 215 Easemore Road , B98 8HF	3out of 4	1,775 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Kingfisher School Clifton Close , Matchborough B98 0HF	3out of 4	1,800 yd	Academy special sponsor led	No	Mixed	More About School
Pitcheroak School Willow Way , Batchley B97 6PQ	3out of 4	3,197 yd	Community special school	No	Mixed	More About School
Lea Hall Academy 5 Hallmoor Road , B33 9QY	- not rated	4,385 yd	Academy special sponsor led	Not Applicable	Boys	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Coffee Day	11 Shakespeare Avenue, Redditch	442 yd
Joe's Jungle	4 Lakeside Industrial Estate, New Meadow Road	645 yd
Real Nosh	14 New Meadow Road, Lakeside	645 yd
Lakeside Kitchen And Catering	Lakeside Trading Centre, Beoley Road East	901 yd
Starbucks	Clearwell Road, Redditch	940 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Studley Road Social Club	99A Studley Road, Lodge Park	322 yd
Lodge Park Residents Association	Lodge Pool Drive, Redditch	669 yd
Mayfly	Studley Road, Redditch	693 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Pizza Hut Delivery Redditch	14 Studley Road, Redditch	415 yd
Andy's Fish Bar	3A Shakespeare Avenue, Redditch	466 yd
Wok Inn	1 Shakespeare Avenue, Redditch	466 yd
Yorkie Square At Catermotive	Unit 7 Redditch Trade Centre, New Meadow Road	628 yd
Yorkie Square/Jaspers/Brunchin Out @ Catermotive	Unit 7 Redditch Trade Centre, New Meadow Road	628 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Tesco	7-9 Shakespeare Avenue, Redditch		466 yd
Morrisons	Clearwell Road, Redditch		940 yd

Sport

Facility Name	Sport Objects	Distance
Studley Road Social Club STUDLEY ROAD		252 yd
Woodfield Academy STUDLEY ROAD	grass pitches	398 yd
St Bedes Catholic Middle School HOLLOWAY LANE	grass pitches	821 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	84.1%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	0.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	54.9 Mbit/s
Average download speed	44.4 Mbit/s
Minimum download speed	79.76 Mbit/s
Maximum download speed	79.76 Mbit/s

Upload Speed

Median upload speed	9.9 Mbit/s
Average upload speed	10.7 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.