Direct 2 Industrial Park, Oldbury, B69 3ES

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The local area around B69 3ES is generally consistent with those figures, having a male population of 49%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	55%	51%	-4.0%	51.0%	0.0%
Male	45%	49%	4.0%	49.0%	0.0%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	30.2%	35.1%	4.9%	37.9%	-2.8%
Married: Opposite sex	36.7%	34.6%	-2.1%	44.2%	-9.6%
Married: Same sex	0%	0.5%	0.5%	0.3%	0.2%
Separated	3%	5.4%	2.4%	2.2%	3.2%
Divorced	13.1%	12.2%	-0.9%	9.1%	3.1%
Widowed	17.1%	12.2%	-4.9%	6.1%	6.1%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	38.6%	42.2%	3.6%	48.4%	-6.2%
Good health	27.9%	30.4%	2.5%	33.6%	-3.2%
Fair health	22.7%	16%	-6.7%	12.7%	3.3%
Bad health	9.2%	9.9%	0.7%	4.0%	5.9%
Very bad health	1.6%	1.5%	-0.1%	1.2%	0.3%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

In the area around B69 3ES this area, 38.6% of residents have no qualifications. This is significantly higher than the UK average of 18.2%. This area stands out for its low percentage of residents with higher education degree. The UK average is 33.8%, while in this area it is 14.9%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	44.2%	38.6%	-5.6%	18.2%	20.4%
1-4 GCSEs or Equivalent	12.1%	14.4%	2.3%	9.6%	4.8%
5 or more GCSEs, an A-Level or 1-2 AS Levels	12.6%	13.9%	1.3%	13.4%	0.5%
Apprenticeship	1%	4%	3.0%	5.3%	-1.3%
HNC, HND or 2+ A Levels	6.5%	8.4%	1.9%	16.9%	-8.5%
Degree or Similar	14.6%	14.9%	0.3%	33.8%	-18.9%
Other	9%	5.9%	-3.1%	2.8%	3.1%

Culture

Ethnic Group

In this area, the population is more ethnically diverse compared to the UK average. While 46.2% of the residents identify as white, which is lower than the UK average of 81.4%, there are significant representations of other ethnic groups.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Bangladeshi	1.6%	0%	-1.6%	1.1%	-1.1%
Indian	7.2%	24.2%	17.0%	3.1%	21.1%
Pakistani	7.2%	12.1%	4.9%	2.7%	9.4%
Other Asian	0.4%	0%	-0.4%	1.6%	-1.6%
Black African	4.8%	3.4%	-1.4%	2.5%	0.9%
Black Caribbean	4.4%	6.8%	2.4%	1.0%	5.8%
Other Black	1.6%	1.1%	-0.5%	0.5%	0.6%
Mixed White and Asian	0%	1.5%	1.5%	0.8%	0.7%
Mixed White and African	0.4%	0%	-0.4%	0.4%	-0.4%
Mixed White and Caribbean	2.4%	1.1%	-1.3%	0.9%	0.2%
Mixed Other	0.8%	0%	-0.8%	0.8%	-0.8%
White	62.9%	46.2%	-16.7%	81.4%	-35.2%
Other	6.4%	3.4%	-3.0%	1.6%	1.8%

Country of Birth

In this area, 70.6% of the population were born in the United Kingdom, which is lower than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	80.1%	70.6%	-9.5%	83.2%	-12.6%
European Union	4.4%	5.3%	0.9%	6.1%	-0.8%
Africa	4.4%	2.3%	-2.1%	2.7%	-0.4%
Middle East and Asia	8%	20%	12.0%	5.6%	14.4%
The Americas and the Caribbean	3.2%	1.9%	-1.3%	1.3%	0.6%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	79.7%	70.3%	-9.4%	83.2%	-12.9%
10+ Years	1.6%	15.4%	13.8%	9.8%	5.6%
5-10 Years	2%	5.6%	3.6%	2.9%	2.7%
2-5 Years	6.4%	4.1%	-2.3%	2.2%	1.9%
Less than 2 years	10.4%	4.5%	-5.9%	1.9%	2.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	58.7%	76.7%	-18.0%
Germany	1.1%	0.2%	0.9%
Italy	2.7%	0.6%	2.1%
Portugal	2.3%	0.5%	1.8%
Poland	1.1%	1.3%	-0.2%
Other EU countries	0.8%	1.5%	-0.7%
Central and Western Africa	0.8%	0.3%	0.5%
South and Eastern Africa	0.4%	0.2%	0.2%
Southern Asia	8%	1.2%	6.8%
North America and the Caribbean	1.1%	0.3%	0.8%
No passport held	23.1%	13.5%	9.6%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	19.1%	37.2%	-18.1%
Christian	37%	46.2%	-9.2%
Hindu	1.9%	1.7%	0.2%
Muslim	13.7%	6.5%	7.2%
Sikh	23.7%	0.9%	22.8%
Not answered	4.6%	6.0%	-1.4%

Safety

Is Direct 2 Industrial Park Street dangerous?

Over the last 12 months, the overall crime rate around Direct 2 Industrial Park was 116.5 per 1,000 residents, which is 1.9% higher than the Oldbury average. The most reported crime type was Violence and sexual offences.

Direct 2 Industrial Park has the 20th highest crime rate of 60 local areas in Oldbury and the 266th highest crime rate of 954 local areas in Sandwell .

Violent and sexual offences accounted for around 68.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has risen by about 158.3%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a lower level of wealth compared to the average household in England and Wales. 74% of analyzed areas in England and Wales have higher average household annual income than this area.

Average Household Income
£38,400

Income Rank
3/10

Household Income in B69 3ES, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 8/10 (high )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 8/10 (high )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 8/10 (high )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 7/10 (above average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 9/10 (very high )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 3/10 (low )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 5/10 (average )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 7/10 (above average )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 9/10 (very high )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Direct 2 Industrial Park are based on 2 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Sandwell.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Direct 2 Industrial Park, Oldbury, B69 3ES

Estimated Average Property Prices for B69 3ES

Average Price
£11,234,808

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£11,234,808

Estimated Average Property Prices for Direct 2 Industrial Park

Average Price
£11,190,664

Semi-Detached
no sales

Terraced
no sales

Detached
no sales

Flats/Maisonettes
no sales

Other
£11,190,664

Property Prices Comparison

Latest Property Sales on Direct 2 Industrial ParkStreet

Address	Sale Price	Sale Date	Price Estimate 2025
Operations & Development Centre Direct 2 Industrial Park, Oldbury, West Midlands Other, an established residential building	£12,975,000	2018-04-27	£17,449,138
Direct 2 Corporate Clothing Direct 2 Industrial Park, Oldbury, West Midlands Other, an established residential building	£3,400,000	2016-10-21	£4,932,189

View All Property Sales and Other Statistics for B69 3ES

Employment

Economic Activity

Full-Time Employee	52
Retired	51
Long-Term Sick or disabled	24
Part-Time Employee	22
Looking after home or family	14
Unemployed	13
Other	8
Student (economically inactive)	8
Self-Employed	5
Full-Time Student (with or without job)	1

Employment Industry

Transport and storage	13
Manufacturing	12
Wholesale and retail trade; repair of motor vehicles and motor cycles	11
Human health and social work activities	9
Other	7
Administrative and support service activities	7
Education	6
Professional, scientific and technical activities	5
Information and communication	4
Construction	3
Accommodation and food service activities	3
Water supply; sewerage, waste management and remediation activities	2
Public administration and defence; compulsory social security	2
Mining and quarrying	2
Financial and insurance activities	1
Electricity, gas, steam and air conditioning supply	1
Real estate activities	1

Schools

Nursery

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Netherton Park Nursery School Netherton Park , Netherton DY2 9QF	4out of 4	4,779 yd	Local authority nursery school	Yes	Mixed	More About School

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Rounds Green Primary School Brades Road , B69 2DP	- not rated	1,029 yd	Academy sponsor led	Yes	Mixed	More About School
Rounds Green Primary School Brades Road , B69 2DP	2out of 4	1,029 yd	Community school	Yes	Mixed	More About School
Christ Church CofE Primary School Albert Street , B69 4DE	3out of 4	1,116 yd	Voluntary aided school	Yes	Mixed	More About School
Newtown Primary School Anne Close , Off Dunkirk Avenue B70 0ES	- not rated	1,236 yd	Academy sponsor led	Yes	Mixed	More About School
St Francis Xavier Catholic Primary School McKean Road , B69 4BA	4out of 4	1,238 yd	Academy converter	Yes	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Ormiston Sandwell Community Academy Lower City Road , B69 2HE	3out of 4	1,180 yd	Academy sponsor led	Not Applicable	Mixed	More About School
West Bromwich Collegiate Academy Kelvin Way , B70 7LE	- not rated	1,570 yd	Free schools	No	Mixed	More About School
George Salter Academy Davey Road , B70 9UW	3out of 4	1,942 yd	Academy sponsor led	Not Applicable	Mixed	More About School
Health Futures UTC High Street , B70 8DJ	1out of 4	2,178 yd	University technical college	No	Mixed	More About School
Holly Lodge High School College of Science Holly Lane , B67 7JG	3out of 4	3,095 yd	Foundation school	No	Mixed	More About School

16 plus

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Sandwell College 1 Spon Lane , B70 6AW	- not rated	2,440 yd	Further education	Not Applicable	Mixed	More About School
Dudley College of Technology The Broadway , DY1 4AS	- not rated	4,403 yd	Further education	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
The Meadows School The Meadows School, Dudley Road East , Sandwell B69 3BU	3out of 4	420 yd	Community special school	Not Applicable	Mixed	More About School
The British Muslim School Latifiah Fultali Complex , Lodge Road B70 8NX	- not rated	2,149 yd	Other independent school	No	Boys	More About School
Dudley Port School Dudley Port School , station drive DY4 7QR	- not rated	2,430 yd	Other independent special school	Not Applicable	Mixed	More About School
The Primrose Centre Throne Road , B65 9JP	3out of 4	2,942 yd	Pupil referral unit	Not Applicable	Mixed	More About School
Impact Independent School 102 -104 Birmingham Road , Dudley DY1 4RF	- not rated	3,029 yd	Other independent school	No	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Restaurants, Cafes, Canteens

Business Name	Address	Distance
Stax Trade Centres PLC	Stax Trade Centres, Brades Road	790 yd
Costa	unit 12 Oldbury Retail Park	817 yd
Greggs	Unit 14, Oldbury Green Retail Park, Oldbury Ringway	817 yd
Cafe Lezzet	46 Brades Road	848 yd
New Testament Church of God c/o Sadie Brooks	31a Church Street	869 yd

Pubs, Bars, Nightclubs

Business Name	Address	Distance
Jolly Collier	43 Junction Street	288 yd
The George	George Inn, 37 Dudley Road	359 yd
Brades Tavern	Brades Tavern, 48 Brades Road	832 yd
The Railway Inn	The Railway Inn, 96 Bromford Road	835 yd
Court of Requests	Oldbury Library, 19 Church Street	913 yd

Takeaway, Sandwich Shops

Business Name	Address	Distance
Dr Vinegars	41 Dudley Road	371 yd
Alright Spud	83 Brades Road	881 yd
The Codfather	81 Brades Road	883 yd
The Fish and Chip Shop	23 Church Street	901 yd
Subway	25 Church Street	913 yd

Supermarkets, Hypermarkets

Business Name	Address	Food hygiene rating	Distance
Sainsbury's	Freeth Street		901 yd

Sport

Facility Name	Sport Objects	Distance
The Meadows Sports College DUDLEY ROAD EAST	artificial grass pitch, athletics tracks, health and fitness suite, swimming pool	529 yd
Rounds Green Primary School BRADES ROAD	grass pitches	1,014 yd
Christ Church C Of E Primary School ALBERT STREET	grass pitches	1,019 yd
Tividale Sports Ground LOWER CITY ROAD	grass pitches	1,043 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	0.0%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.