Worcester Road, Drakes Broughton, Pershore, WR10 2AG

People

Gender

In the UK, the overall gender distribution is approximately 49% male and 51% female. The area surrounding WR10 2AG has a slightly higher male population, with 51.2% of residents being male. Several factors can contribute to this, including areas with industries or sectors that predominantly employ men, proximity to universities or technical schools with a higher enrollment of male students, presence of all-male or predominantly male institutions (military academies, boarding schools).

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Female	53.2%	48.8%	-4.4%	51.0%	-2.2%
Male	46.8%	51.2%	4.4%	49.0%	2.2%

Partnership Status

Across the UK, the average relationship status breakdown is roughly 44% married, 38% single, 9% divorced, 6% widowed, and 2% separated.

In the immediate vicinity of WR10 2AG there is a very large concentration of residents that are married - 62.3% of the resident population. In contrast, the average marriage rate across the census is about 44%.

Areas with a high percentage of married residents are typically suburban neighborhoods, towns with good schools and family-friendly amenities, and regions with affordable, spacious housing options. Additionally, such areas can be popular among retirees.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Single	19.9%	22.5%	2.6%	37.9%	-15.4%
Married: Opposite sex	56.8%	62.3%	5.5%	44.2%	18.1%
Civil partnership: Same sex	0%	0.7%	0.7%	0.1%	0.6%
Separated	0.5%	0.3%	-0.2%	2.2%	-1.9%
Divorced	9.6%	8.3%	-1.3%	9.1%	-0.8%
Widowed	13.1%	5.9%	-7.2%	6.1%	-0.2%

Health

Across the UK, the average 48.4% rated their health as Very Good, 33.6% as Good, 12.7% as Fair, 4% as Bad, and 1.2% as Very Bad.

Population age significantly impacts residents' health. Additionally, socioeconomic status plays a crucial role: higher income levels and lower poverty rates are linked to better health outcomes. Affluent areas benefit from higher living standards, access to private healthcare, and healthier lifestyle choices.

This area has a high percentage of residents reporting their health as Good or Very Good (86.1%) compared to the average (82%). This typically indicates either a younger population or more affluent area.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Very good health	42.2%	52.1%	9.9%	48.4%	3.7%
Good health	37.3%	34%	-3.3%	33.6%	0.4%
Fair health	15.4%	11.7%	-3.7%	12.7%	-1.0%
Bad health	2.7%	2.1%	-0.6%	4.0%	-1.9%
Very bad health	2.4%	0%	-2.4%	1.2%	-1.2%

Education and Qualifications

During the 2021 census, the educational qualifications of residents across the UK were as follows: 18.2% had no qualifications, 9.6% had 1-4 GCSEs, 13.4% had 5 or more GCSEs and 1-2 A/AS Levels, 16.9% had 2 or more A Levels, 33.8% held a degree (or equivalent), and 5.4% had completed an apprenticeship.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
No qualifications	19.4%	12.4%	-7.0%	18.2%	-5.8%
1-4 GCSEs or Equivalent	8.7%	7.9%	-0.8%	9.6%	-1.7%
5 or more GCSEs, an A-Level or 1-2 AS Levels	15.8%	14.8%	-1.0%	13.4%	1.4%
Apprenticeship	5.7%	6.2%	0.5%	5.3%	0.9%
HNC, HND or 2+ A Levels	11.2%	18.9%	7.7%	16.9%	2.0%
Degree or Similar	33.1%	35.7%	2.6%	33.8%	1.9%
Other	6%	4.1%	-1.9%	2.8%	1.3%

Culture

Ethnic Group

In this area, the population is predominantly white, with 99.1% identifying as such, significantly higher than the UK average of 81.4%. This indicates a lower level of ethnic diversity compared to the broader UK population.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Chinese	0.2%	0%	-0.2%	0.7%	-0.7%
Indian	0.5%	0%	-0.5%	3.1%	-3.1%
Other Asian	0.2%	0%	-0.2%	1.6%	-1.6%
Mixed White and Caribbean	0.2%	0%	-0.2%	0.9%	-0.9%
Mixed Other	0%	0.3%	0.3%	0.8%	-0.5%
White	98.8%	99.1%	0.3%	81.4%	17.7%
Gypsy or Irish Traveller	0%	0.3%	0.3%	0.1%	0.2%
Other	0%	0.3%	0.3%	1.6%	-1.3%

Country of Birth

In this area, 96.1% of the population were born in the United Kingdom, which is higher than the UK average of 83.2%.

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
United Kingdom	96.6%	96.1%	-0.5%	83.2%	12.9%
European Union	0.5%	0.9%	0.4%	6.1%	-5.2%
Rest of Europe	0.2%	0.9%	0.7%	0.8%	0.1%
Africa	1%	1.2%	0.2%	2.7%	-1.5%
Middle East and Asia	0.7%	0.3%	-0.4%	5.6%	-5.3%
The Americas and the Caribbean	0.5%	0.3%	-0.2%	1.3%	-1.0%
Oceania	0.5%	0.3%	-0.2%	0.3%	0.0%

Length of Residence

	2011	2021	10y change (pp)	UK Average	postcode vs UK (pp)
Born in the UK	96.3%	95.8%	-0.5%	83.2%	12.6%
10+ Years	0%	3.9%	3.9%	9.8%	-5.9%
2-5 Years	0.5%	0%	-0.5%	2.2%	-2.2%
Less than 2 years	3.2%	0.3%	-2.9%	1.9%	-1.6%

Passport Held

	2021	UK Average	postcode vs UK (pp)
United Kingdom	86.5%	76.7%	9.8%
Poland	0.3%	1.3%	-1.0%
Other EU countries	0.3%	1.5%	-1.2%
Other Europe	0.3%	0.2%	0.1%
No passport held	12.6%	13.5%	-0.9%

Religion

	2021	UK Average	postcode vs UK (pp)
No religion	31.9%	37.2%	-5.3%
Christian	62.3%	46.2%	16.1%
Not answered	5.7%	6.0%	-0.3%

Safety

Is Worcester Road dangerous?

Over the last 12 months, the overall crime rate around Worcester Road was 50.8 per 1,000 residents, which is 12.0% lower than the Drakes Broughton, Norton & Whittington average. The most reported crime type was Anti-social behaviour.

Worcester Road has the 9th highest crime rate of 21 local areas in Drakes Broughton, Norton & Whittington and the 186th highest crime rate of 426 local areas in Wychavon .

Violent and sexual offences accounted for around 16.0 crimes per 1,000 residents and have been rising year on year. Over the last decade, overall crime has fallen by about -37.2%.

🔎 See full breakdown of local crime, hotspots & trends

Affluence

Household Income

Households in this area have a higher level of wealth to the average household in England and Wales. 72% of analyzed areas in England and Wales have lower average household annual income than this area.

Average Household Income
£51,800

Income Rank
8/10

Household Income in WR10 2AG, Local Authority and Region

Deprivation

Index of Multiple Deprivation (IMD) - 7/10 (above average )
Indices of multiple deprivation (IMD) is used to classify the relative deprivation (a measure of poverty) of the area. It considers the following domains:
Income Deprivation Domain - 5/10 (average )
The Income Deprivation Domain measures the percentage of people in the population who are experiencing poverty due to having a low income. It includes both those who are unemployed and those who are employed but earn very little (and who satisfy the respective means tests).
Employment Deprivation Domain - 6/10 (average )
The Employment Deprivation Domain measures the proportion of the working-age population in an area involuntarily excluded from the labour market. This includes people who would like to work but are unable to do so due to unemployment, sickness or disability, or caring responsibilities.
Education, Skills and Training Domain - 4/10 (below average )
The Education, Skills, and Training Deprivation Domain measures the lack of education and skills in a local area. It has two parts: one for children and young people, and one for adults. The part for children and young people looks at their school achievements ('flow'), while the part for adults looks at the number of adults without qualifications ('stock').
Health Deprivation and Disability Domain - 5/10 (average )
The Health Deprivation and Disability Domain measures the risk of early death and poor quality of life due to bad physical or mental health. It looks at illness, disability, and early death, but not at behaviors or environments that might affect future health.
Crime Domain - 5/10 (average )
The Crime Domain measures the risk of people and property being victims of crime in a local area.
Barriers to Housing and Services Domain - 10/10 (very high )
The Barriers to Housing and Services Domain measures how easy or hard it is to access housing and local services. It has two parts: one looks at how close local services are, and the other looks at issues like how affordable housing is.
Living Environment Deprivation Domain - 9/10 (very high )
The Living Environment Deprivation Domain measures the quality of the local environment. It has two parts: the "indoors" part looks at housing quality, and the "outdoors" part looks at air quality and road traffic accidents.
Income Deprivation Affecting Children Index (IDACI) - 7/10 (above average )
The Income Deprivation Affecting Children Index (IDACI) measures how many children aged 0 to 15 live in low-income families. It is part of the Income Deprivation Domain, which looks at how many people in an area have low incomes. This includes both those who are unemployed and those who work but earn very little (and who satisfy the respective means tests).
Income Deprivation Affecting Older People Index (IDAOPI) - 2/10 (very low )
The Income Deprivation Affecting Older People Index (IDAOPI) measures the percentage of people aged 60 or older who have low income. It is part of the Income Deprivation Domain, which looks at how many people in an area have low income, including both unemployed people and those with low-paying jobs (and who satisfy the respective means tests).

Property Prices

Average property prices on Worcester Road are based on 127 property sales since the beginning of 1995. Estimated property prices are calculated by adjusting the last sale price by current House Price Index for Wychavon.
StreetScan downloads house price data directly from the HM Land Registry and uses it to create these statistics.

House Prices for Worcester Road, Drakes Broughton, Pershore, WR10 2AG

Estimated Average Property Prices for WR10 2AG

Average Price
£550,897

Semi-Detached
no sales

Terraced
no sales

Detached
£573,879

Flats/Maisonettes
no sales

Other
£497,273

Estimated Average Property Prices for Worcester Road

Average Price
£436,663

Semi-Detached
£336,295

Terraced
£248,299

Detached
£524,209

Flats/Maisonettes
£164,072

Other
£429,652

Property Prices Comparison

Latest Property Sales on Worcester Road

Address	Sale Price	Sale Date	Price Estimate 2025
Home Farm House Worcester Road, Pershore, Worcestershire Other, an established residential building	£520,000	2023-07-06	£523,213
Drakes Lea Worcester Road, Pershore, Worcestershire Detached, an established residential building	£318,500	2023-05-15	£336,593
The Fodder Barn Caravan Worcester Road, Pershore, Worcestershire Other, an established residential building	£325,000	2022-02-18	£336,005
2 The Firs Worcester Road, Pershore, Worcestershire Detached, an established residential building	£625,000	2020-12-21	£725,000
3 The Firs Worcester Road, Pershore, Worcestershire Detached, an established residential building	£620,000	2020-11-12	£726,033

View All Property Sales and Other Statistics for WR10 2AG

Employment

WR10 2AG area has a very high level of entrepreneurship. Only 10% of streets have higher percent of entrepreneur residents. 15% of population in this area is self-employed, while the average in the UK is 9.7%. High number of entrepreneurs usually leads to relatively high economic growth, higher paid jobs and better quality of life in the area.

WR10 2AG area has a low unemployment rate. According to Census 2021, 1% residents of this area were unemployed, while the average in the UK was 4.83%. A low level of unemployment in an area indicates a strong job market, where most people who are seeking work can find employment. This generally reflects a healthy economy in the area.

The percentage of retired residents living in WR10 2AG area is much higher than the country's average. According to Census 2011, 35% residents of this area were retired, while the average in the UK was 14%.

Economic Activity

Retired	102
Full-Time Employee	68
Self-Employed	43
Part-Time Employee	36
Student (economically inactive)	14
Looking after home or family	11
Other	6
Long-Term Sick or disabled	6
Unemployed	3
Full-Time Student (with or without job)	1

Employment Industry

Construction	31
Professional, scientific and technical activities	22
Manufacturing	22
Human health and social work activities	17
Agriculture, forestry and fishing	16
Wholesale and retail trade; repair of motor vehicles and motor cycles	14
Education	12
Other	12
Accommodation and food service activities	11
Administrative and support service activities	10
Public administration and defence; compulsory social security	9
Transport and storage	6
Financial and insurance activities	5
Information and communication	5
Real estate activities	5
Water supply; sewerage, waste management and remediation activities	4

Schools

Primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Pinvin CofE First School Main Street , Pinvin WR10 2ER	3out of 4	3,539 yd	Academy converter	No	Mixed	More About School
Orchard Primary School Cherry Orchard , WR10 1ET	3out of 4	3,884 yd	Academy converter	Yes	Mixed	More About School
Abbey Park First and Nursery School Abbey Road , WR10 1DF	3out of 4	4,042 yd	Community school	Yes	Mixed	More About School
Holy Redeemer Catholic Primary School Priest Lane , WR10 1EB	4out of 4	4,079 yd	Voluntary aided school	Yes	Mixed	More About School
Norton Juxta Kempsey CofE Primary School Wadborough Road , Littleworth WR5 2QJ	3out of 4	4,526 yd	Academy converter	No	Mixed	More About School

Middle deemed primary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
St Barnabas CofE First and Middle School Stonebow Road , Drakes Broughton WR10 2AW	2out of 4	458 yd	Academy converter	Yes	Mixed	More About School
St Nicholas' CofE Middle School Main Street , Pinvin WR10 2ER	3out of 4	3,538 yd	Academy converter	No	Mixed	More About School
Abbey Park Middle School Abbey Road , WR10 1DF	2out of 4	4,042 yd	Community school	No	Mixed	More About School

Secondary

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Pershore High School Station Road , WR10 2BX	3out of 4	3,304 yd	Academy converter	Not Applicable	Mixed	More About School

Not applicable

	Ofsted Overall Effectiveness	Distance	Establishment Type	Has Nursery Classes	Gender	More Info
Peopleton Pershore , Worcestershire WR10 2EE	- not rated	2,557 yd	Other independent school	Yes	Mixed	More About School
Norton College Woodbury Lane , WR5 2BA	- not rated	4,316 yd	Other independent special school	Not Applicable	Mixed	More About School

School statistics for this postcode are based on Ofsted rankings.

Food and Drink

Pubs, Bars, Nightclubs

Business Name	Address	Food hygiene rating	Distance
The Plough & Harrow	Worcester Road, Drakes Broughton		32 yd
The Old Oak	40 Stonebow Road, Drakes Broughton		454 yd

Takeaway, Sandwich Shops

Business Name	Address	Food hygiene rating	Distance
Perfect Plaice	32 Shrubbery Road, Drakes Broughton		576 yd

Sport

Facility Name	Sport Objects	Distance
St Barnabas C.E. First And Middle School STONEBOW ROAD	grass pitches	344 yd
Drakes Broughton Playing Field EBERNOE EBERNOE WORCESTER ROAD	grass pitches	572 yd

Broadband

Technology Aviability

Percentage of premises that have Superfast Broadband (30Mbit/s or greater) coverage from fixed broadband	100.0%
Percentage of premises that have Ultrafast Broadband (100Mbit/s or greater) coverage from fixed broadband	8.3%
Percentage of premises that have Ultrafast Broadband (300Mbit/s or greater) coverage from fixed broadband	8.3%
Percentage of premises that have coverage from a Gigabit capable service from fixed broadband	8.3%

Speed Aviability

Percentage of premises unable to receive 2Mbit/s	0.0%
Percentage of premises unable to receive 5Mbit/s	0.0%
Percentage of premises unable to receive 10Mbit/s	0.0%
Percentage of premises unable to receive 30Mbit/s	0.0%

Download Speed

Median download speed	46.4 Mbit/s
Average download speed	49.7 Mbit/s
Minimum download speed	80 Mbit/s
Maximum download speed	80 Mbit/s

Upload Speed

Median upload speed	9.9 Mbit/s
Average upload speed	11.6 Mbit/s
Maximum upload speed	20 Mbit/s

Broadband statistics are based on Ofcom's Communications Market Report (CMR) 2022.